Make your promotions work harder with Fox Promolyzer

Promolyser gives you the ability to reliably evaluate past trade promotion events and incorporate that information into the planning of future investment

It delivers real-time promotion simulation for optimization and comparison and demonstrates manufacturer and retailer profitability for each scenario with projections made from historical, internal, and syndicated data (IRI and AC Neilsen)

Embedded analytics that evaluate promotional effectiveness and forecast accuracy to understand the total impact of a promotion.

It delivers presentation quality output to gain approval both internally and with the retailer with post promotion output for internal and retailer evaluation.

Whatever simulation is chosen it can then be passed to the Trade Investment system for approval and execution updating the latest volume/financial estimate in Fox.

Further details (pdf)