Successfully Manage Product launches across multiple markets

‘A study found that 84% of product launches were successful when Brand/Account Managers were put in charge of Product Launches’

Fox New Product Planning is a project planning system that enables your Brand and Account Managers to successfully roll out new products or product changes, including promotional programs across different markets.

New Product Planning can operate stand-alone or integrates with Fox and our Product Catalogue system.

The system breaks each Launch into events with assigned tasks, responsible person or department, completion dates and status. It also captures SKU information and any packaging language requirements.

Markets that are included in the launch can also forecast initial volume requirements.

This information is then available to manage the launch and to communicate the status to the markets via a comprehensive reporting system

Source: Joan Schneider, President, Schneider & Associates

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